Chinese e-commerce giant Alibaba Group Holding Ltd. (NYSE: BABA) is looking to leverage generative artificial intelligence (AI) tools to support merchants based in foreign countries. During the recent Reuters NEXT Conference held in Singapore, top officials from the company revealed that Alibaba will use generative AI to support its overseas merchants.
The Chinese company’s international e-commerce arm is one of the latest corporations that are integrating artificial intelligence into their operations to help streamline processes and reduce costs.
While speaking at the Singapore-based event, Alibaba International Digital Commerce Group president and head of AI Initiative Kaifu Zhang said the company would use generative AI-powered tools to assist merchants in other countries with content creation, transactions and even product returns. Zhang noted that he believed artificial intelligence had plenty of potential to help the company even as relations between China and the United States become more strained.
The two countries are currently in a trade war that has seen both the U.S. and China make it difficult for either nation to export or import certain products from each other. A 100% tariff on electric vehicles manufactured in China has made it almost impossible for Chinese EV manufacturers to export their products to the U.S. market, while export bans by China have left the U.S. struggling to source certain critical minerals. Despite the rising tension, Zhang is quite bullish about generative artificial intelligence tools and their potential for Alibaba.
According to Zhang, China has kept pace with the U.S. in the AI innovation field. The east Asian nation has largely been unable to source advanced computer chips for AI development from American companies, such as Nvidia, but has begun developing chips locally to cut its reliance on U.S. companies. Although China is still behind the U.S. in advanced chip development, it is capable of building and sustaining an AI ecosystem.
According to Zhang, Alibaba International Digital Commerce Group is one of Alibaba’s best-performing businesses with more than one million global merchants and around 300 million annual customers. Now that Alibaba has converted its international e-commerce arm into a standalone business, it is looking to use these capabilities to support the myriad of Alibaba merchants based outside of China as competition in the e-commerce space heats up.
It will use the tools to help Alibaba marketplaces such as Lazada and AliExpress to be more competitive against giants such as Shein from China and Temu, which surpassed Alibaba in sales and growth despite Alibaba’s early start in the game.
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